Local Roots NYC

Brooklyn, NY. 2017. Local Roots NYC needed content for their social media that highlighted the freshness of their produce. These are some of the produce-related images that I shot for them.

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 Local Roots wanted photos with vibrant colors and a whimsical feel to reflect their brand identity. The photos also needed to make the fruit look as luxurious and fresh as it tasted.

Local Roots wanted photos with vibrant colors and a whimsical feel to reflect their brand identity. The photos also needed to make the fruit look as luxurious and fresh as it tasted.

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 The company offers food beyond just produce - including bread, grains, eggs, pasta, and so on. I visited some their producers' facilities to watch the process and photograph their goods.

The company offers food beyond just produce - including bread, grains, eggs, pasta, and so on. I visited some their producers' facilities to watch the process and photograph their goods.

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 I also have photographed events and markets for Local Roots. The company continues to use my work on their social media platforms, website, and publications today.

I also have photographed events and markets for Local Roots. The company continues to use my work on their social media platforms, website, and publications today.